A recent article in the Swedish news paper Skånskan discusses the total marketing value of Henning Mankell's books for the region Skåne as a whole and more specifically Ystad, where the novels about Kurt Wallander is set.
Acording to the company Clouberry Communications the total value is more than 3 billion Swedish kronor.
- Only the marketing value of the BBC-series starring Kenneth Branagh as Kurt Wallander is estimated to be worth more than SEK 2,5 billion, says Joakim Lind at Cloudberry.
Prior to the films about Kurt Wallander tourism in Ystad generated SEK 423 million. Today that figure is SEK 700 million.